Mucho: Insights
I worked with executive leadership at Barcelona-based creative agency Mucho to write columns for their Insights content hub, which offers a mix of industry insights, profiles of thought leaders, and promotion for Mucho projects.
Some thoughts on the changing role of the CEO based on Mucho’s experiences.
Dominic Hofstede of Melbourne joined Mucho right at the start of the pandemic. Here, he reflects on the experience and how the company culture was a perfect fit.
SAAS (software as a service) companies can no longer rely on their product to be enough—they need a brand story.