Cabka: Complete Website Rewrite
Through my brand work for European creative agency MUCHO, I was introduced to Cabka, a German pallet manufacturer. As part of a website redesign, I was tasked with rewriting or refreshing just about all of the text on the site, from high-level brand narratives to down & dirty product descriptions. I hired and supervised a two-person team to assist in the project, turning around roughly 15,000 words across multiple product categories on time and on budget.
Cabka’s values around sustainability were a critical part of the project’s messaging, because the company specializes in creating durable plastic pallets using recycled plastic.
Cabka’s products are used in at least eight different industries, each with specific needs and legal requirements. We had to present those needs and how Cabka’s products are uniquely qualified to address them.
Put simply, Cabka makes a ton of pallets and large containers, which entailed wrangling lots of product specs and copy. I’m now a quasi-expert on pallets.