Cole Haan IG Quizzes
At Cole Haan, much of my work focused on Above & Beyond, their content hub, which included editorial stories and interviews tied to brand campaigns and initiatives. I also wrote content for Cole Haan’s Instagram (348K followers), increasing impressions, engagements, and profile actions by an average of 30% each month.
Tied to the launch of our new line of performance golf shoes in April 2021, this quiz looked at strange old rules of golf. It pulled in 20K impressions, the most of any story we posted that month.
This or That is a recurring Instagram Story concept that’s set up like a quiz to recommend particular products. This story from March 2021 drew 15,000 impressions, one of the highest for the month. It also received kudos from the executive leadership team for execution.